29: John Ainsworth – data driven marketing

Ben McAdam Episodes Leave a Comment

Podcast 38:32 – Download – Stitcher – iTunes My guest today is John Ainsworth, the founder of Data-Driven Marketing, a digital marketing firm dedicated to helping online businesses maximise their marketing strategies. We talk about John’s journey from door-to-door book sales, through using his knowledge to encourage people into sports activities, through to virtual CMO (Chief Marketing Officer) work through …

28: Anna Rova – audience first

Ben McAdam Episodes Leave a Comment

Podcast 37:30 – Download – Stitcher – iTunes Anna Rova is the founder and host of the Girlskill Podcast, a bi-weekly show that inspires women to live life on their own terms. We talk about her journey from becoming an email marketing specialist, in Malaysia and as a digital nomad, for personal growth companies, through to her “audience first” approach …

27: Q&A – fewer big or many small customers

Ben McAdam Episodes Leave a Comment

Podcast 10:01 – Download – Stitcher – iTunes Today’s episode is a Q & A session. I was recently asked, “Is it better to have fewer big customers or many smaller customers?” Well, the short answer is, it depends on what you want to achieve in your business. I elaborate on this in more detail, and I have some pros …

26: Q&A – raising prices for existing customers

Ben McAdam Episodes Leave a Comment

Podcast 11:02 – Download – Stitcher – iTunes Question from a client: what are the pros and cons of raising prices for existing customers? In this episode: Pros of raising prices for existing customers. Cons of raising prices for existing customers. Tips for specific business models. Links and Mentions: Episode 2: Meryl Johnston including tracking profitability per customer or job. …

25: Mandi Ellefson – service businesses

Ben McAdam Episodes Leave a Comment

Podcast 42:20 – Download – Stitcher – iTunes My guest today is Mandi Ellefson of Hands Off CEO. Mandi helps service business owners to find more time, delegate better to their teams, and grow their profitability. In this episode: Mandi’s property manager past. How she pivoted into web design. Lessons Mandi learned during that time of her life. Why you …

24: Q&A – investing business funds

Ben McAdam Episodes Leave a Comment

Podcast 11:14 – Download – Stitcher – iTunes Question from listener Ben: How to invest excess business funds, without distributing to yourself first? There are many types of investments, but in this episode I focus on business-related options for investing (and “investing”) excess cash. Disclaimer: No tax, legal, or financial/investment advice on this episode. Talk to a professional! In this …

23: Q&A – when to hire, reinvesting

Ben McAdam Episodes Leave a Comment

Podcast 14:55 – Download – Stitcher – iTunes I recently did an AMA (Ask Me Anything) session in a facebook group for one of my clients, and I answered two of those questions again here on the podcast. If you have any questions for the next Q&A episode, or want me to do an AMA in your group, fill out …

22: Sam Alvarez – sales

Ben McAdam Episodes Leave a Comment

Podcast 56:39 – Download – Stitcher – iTunes Today, Sam Alvarez joins me to talk about a subject many listeners have been asking me to cover. Sam is a sales and business relationship coach. Her goal is to teach people how to build a rapport with people and make sales without high-pressure techniques. We talk about Sam’s process and online …

21: Conference takeaways – business owners helping each other

Ben McAdam Episodes Leave a Comment

Podcast 9:18 – Download – Stitcher – iTunes This episode includes takeaways from a small conference I ran on the Gold Coast with my ex-business-partner Meryl last weekend. In this episode: Business owners helping each other. Mansions and spontaneous conversation. Masterminds. Attendee talks. Links and Mentions: BenMcAdam.me, which has the “5 ways to increase your profits in the next week” …

20: Q&A – spreadsheet daydreaming

Ben McAdam Episodes Leave a Comment

Podcast INSERT:TIME – Download – Stitcher – iTunes In this Q&A episode, I talk about “spreadsheet daydreaming”, a term that I’ve used in a few episodes. In this episode: Spreadsheet daydreaming: what it is in detail, the risks, what it usually means if you are spreadsheet daydreaming, and ways to deal with all of that. Links and Mentions: Rich Dad, …